Jul 18, 2025

Our Role in Quality Assurance Throughout the Software Development Life Cycle

Our Role in Quality Assurance Throughout the Software Development Life Cycle
Our Role in Quality Assurance Throughout the Software Development Life Cycle
Our Role in Quality Assurance Throughout the Software Development Life Cycle
Our Role in Quality Assurance Throughout the Software Development Life Cycle

Key Takeaways

  • We see quality assurance as a proactive, process-driven strategy. It allows us to be proactive about defect avoidance and to provide the most reliable software, a critical differentiator in Switzerland’s highly competitive quality tech ecosystem.

  • By involving QA early and throughout the SDLC, we reduce costly rework, shorten time-to-market, and ensure our software meets both Swiss regulatory and user expectations.

  • Finding a balance between manual and automated testing allows us to address usability, accessibility, and technical edge cases. This strategy underpins the rigorous, quality-focused requirements of Swiss sectors.

  • By embedding QA into our Agile and DevOps workflows, we are able to pivot fast. It further enables us to practice continuous improvement and ensure quality remains at the heart of each release cycle.

  • We gauge our success by concrete metrics and periodic audits. We actively seek customer feedback, both internally and externally, to inform continual improvement and build confidence with our users and stakeholders.

  • Fostering a robust quality culture throughout teams enables all team members—from developers to testers—to achieve Swiss-quality excellence. It’s this collaboration that fuels the success of our products through exceptional reliability and performance.

Quality assurance in the software development life cycle means building ways to check and keep software fit for use at each step. In Switzerland, we emphasize a mix of high-level strategic planning and deep-dive team conversations.

We work to make our bright line rules compatible with local customs and data privacy laws. We help our clients from the banking, insurance, and fintech sectors reduce risks, identify errors within minutes, and comply with rigorous Swiss regulations.

Our Quality Assurance fits right into the development life cycle with testing plans established ahead of time, utilizing manual and automated testing, and integrating with agile teams. By collaborating intimately with all roles, we ensure that focus never wavers and costs never skyrocket.

Understanding that Swiss companies require both trust and speed, our approach is tailored to the size of each project and the needs of the local community. Then, we take you to the intersection of quality and real world outcomes.

What is Quality Assurance Exactly?

Quality assurance, or QA, is a process that occurs at the center of any robust software development life cycle. We think of it as a systematic process. This method helps us develop software that not only meets the client’s wishes but meets the needs of the business as well.

With QA, the aim is clear: stop issues before they start. We are committed to making things right the first time. This promise is what makes our releases so trustworthy, as we’re able to deliver even in high-stakes areas such as banking and insurance.

Defining Quality Assurance Simply

When we refer to QA, we’re referring to a more proactive approach of preventing defects from being introduced in the first place. We create smart guidelines, processes, and templates. This allows us to make our work predictable and dependable, sprint after sprint.

We want our users to have confidence in our software. It involves designing workflows where every single detail is accounted for—not just relying on one-off code reviews, peer audits, or general feedback rounds. In doing so, our clients receive software that truly meets their needs.

Take a mortgage app for a Swiss bank: QA ensures every step, from loan input to payout, works just as users expect.

QA Versus Quality Control Explained

Quality assurance and quality control, or QC, are not the same. QA is focused on improving the process—imagine it as refining the recipe itself. QC is like the cake tester, ensuring that the cake is done just right, tasting the cake at the end.

In software, QC is finding bugs in the final build. The answer is simple—both matter. QA prevents the same errors from resurfacing. QC is what finds the ones that slip through.

When we combine both into our projects, we create trust—both internally within our team and with our clients.

How QA Differs From Software Testing

Instead, QA encompasses all phases, from design through delivery. Testing is only one part, typically at the end of the track. This is where QA comes in right from the start, helping set the standards and best practices.

With thorough QA, the testing process will go much more smoothly. It provides us with lower bug counts, more stable releases, and frees up developer time that can be better spent elsewhere.

With QA, our teams can focus on what matters: building software that works.

Why QA is Crucial for Software

As you can probably imagine, quality assurance sits at the heart of every software project we deliver. QA is a process, not a luxury. QA is not a luxury or an afterthought.

We make sure our software solves the problems it claims to solve. It works for the users and it works consistently and correctly in the real world. Our team has learned firsthand that QA is the foundation for maintaining our brand and our customer loyalty.

Through QA, we find issues before they become problems, ensure quality throughout the process, and build software that users can rely on. This is how we keep users coming back and how we guard our name in a market where trust means everything.

Building Reliable Swiss-Quality Software

We stick to rigorous QA processes because in Swiss software reliability is a must. Right from the beginning, we test every part, inspect every process, and never take the easy way out.

As with all our work, the QA process doesn’t end with a launch date. We advocate for continuous iteration through audit, test, iteration to make sure every release is an improvement over the previous one.

Our teams aren’t operating independently in their own silos. Developers, testers, and managers talk often, share findings, and work as one unit to meet the Swiss-quality mark in every project.

Saving Costs in the Long Run

We’re all aware that detecting and correcting defects at an early stage saves costs—huge amounts of it. The consequences of forgoing QA include broken features at launch, scrambling to fix features at the last minute, and huge invoices.

By investing in QA up front, we avoid the costly patch jobs down the road. Major system failures are few and far between, for instance. That isn’t fortune; it’s good QA.

Finding issues in advance helps save taxpayer dollars by reducing rework. This process streamlines our efforts and helps us maintain low costs for our clients.

Boosting User Trust and Happiness

Users don’t need to be software specialists, they just want it to work. With our QA, the software is less buggy and the user experience more seamless, which increases user trust and happiness.

In addition, we monitor user feedback and support tickets to get a pulse on user satisfaction. We make it a point to make our QA steps explicit to our clients.

That way, our entire organization knows what to expect and can observe the love we pour into each release.

Meeting High Industry Standards

We deliver to high industry standards, most notably in finance and other highly regulated industries. Combined with the assurance of our QA practices, we know we don’t miss a beat on compliance.

We do regular checks, update our tools, and keep our team sharp so every project sets the bar for quality.

QA's Role Across the SDLC

The importance of quality assurance Quality assurance is one of the most vital aspects of the software development life cycle (SDLC). Our teams realize that quality assurance goes beyond just a stop before the finish line. It’s an important thread that runs through every stage, from conception to post-deployment maintenance.

By putting QA in the mix early and keeping it active throughout, we make sure software works well, stays stable, and keeps users happy. QA sets the parameters and boundaries. At the same time, QC tests to make sure the product actually meets those high standards.

We see that making changes early on, thanks to QA, saves money and time down the road. These habits compel us to provide thoroughly tested, solid and trustworthy solutions to our clients. This is particularly pronounced in financial services and for agile teams making wholesale changes.

1. Early Input During Project Planning

Early in the development process, QA demonstrates its value. We try to involve our QA teams from the beginning, getting them into planning meetings. In this phase, we establish measurable and attainable quality objectives.

Our QA experts work with stakeholders—project leads, product owners, and business analysts—to gather details, spot fuzzy requirements, and ask the tough questions. From there, we create a test plan that aligns with the overall goals of the project.

Take our work with banks for example, as we help them implement new web apps. As soon as possible, we’re addressing security and compliance from the get-go. In short, this early work allows us to identify gaps before they develop into much more expensive issues. It means that everyone has a clear picture of what “done” looks like with regards to quality.

2. Reviewing Designs for Potential Issues

Design reviews provide the opportunity to identify trouble before code is developed. Our QA team reviews wireframes, user flows, and technical blueprints. We look for items such as user paths that are not clear, error messages that are missing, or screens that may introduce friction to the user.

Leveraging our testing experience, we identify areas of concern where users are most likely to encounter trouble and provide recommendations for improving the product’s overall usability. For fintech apps, we look for issues that may drive customer confusion or cause errors in transactions.

Through close collaboration with design teams, we ensure that our feedback is actionable and contributes to the development of better, user-friendly products.

3. Guiding Quality During Implementation

As soon as development gets underway, our QA peeps are continuously engaged. We field developer questions, communicate test cases, and assist in identifying how features should function.

We continue to enable rapid, targeted testing as code is developed to identify issues while they are still small. At all stages with continuous testing, bugs get caught early. This keeps quality high and saves the team from late-stage scrambles.

For instance, when developing secure banking platforms, we scan every build for vulnerabilities and code quality violations. We monitor ongoing progress, ensuring things don’t fall through the cracks.

4. Executing Thorough Testing Strategies

We don’t test—we test smarter. Our strategies cover every corner: unit tests for small pieces, integration tests for how parts work together, and system tests for full workflows.

When we start, we design these layers in advance so we can spend our time and effort where it makes the biggest impact. For complex high-stakes banking systems, we emphasize transaction flows, security checks, and data integrity.

When we have a lengthy check, we utilize the proper tools, whether it’s Selenium or Playwright, to accelerate those checks while making them repeatable. Our team maintains a results log and provides the log to all parties involved, leaving no one caught off guard.

5. Ensuring Smooth Software Deployment

When it’s time to roll out, QA is often at the head of the pack. From there, we execute smoke tests to verify that the core functionalities are intact. No broken logins, no missing data.

Working side by side with the deployment crew, we spot issues fast and get them fixed before real users notice. We document each procedure, ensuring that any future updates and even rollbacks go just as easily and securely.

This is especially important for clients in regulated industries, where errors can be expensive and highly visible.

6. Supporting Post-Launch Maintenance Quality

Even post-launch, QA most often remains on the clock. We established a cadence for periodic inspections, like health checks, bug hunts, and performance audits.

We document and prioritize issues when users encounter them and inform corrective measures. On our team, we monitor these changes to ensure patches only improve things and don’t cause regressions.

We continuously solicit feedback from our users and PO. This information is invaluable in helping us know what to address or improve upon first. This continuous loop ensures that quality is consistently high and trust is established with each project.

7. Integrating QA with Agile/DevOps Flow

Today’s teams are fast—very fast. We integrate QA seamlessly into Agile sprints and DevOps workflows. That translates to automated tests running with each new build, and instant feedback flowing directly to developers.

By collaborating closely with developers and operations, we minimize loops and maximize speed of decision making. This quick turnaround prevents a backlog of bugs before they start and ensures that releases go out more seamlessly.

We’ve learned that this approach is key to helping us stay on track when things are changing all the time. It’s incredibly useful in production environments like banking and trading systems.

8. Adapting QA to Project Changes

New things come into fruition quickly. Our QA culture is intentionally designed to bend and stretch. As project objectives change or new regulations are introduced, we adapt our test plans and approaches.

We involve all stakeholders—development, business leads, end users—so that nothing falls through the cracks. This added adaptability becomes a crucial advantage, especially for clients in industries that are rapidly evolving.

It’s incredibly useful for teams looking to improve their workflows, like transitioning from waterfall to Agile. We change with them because quality should never be an afterthought.

Essential QA Methods and Approaches

From our experience in QA, we know that effective quality assurance requires a robust toolkit of methods – not one magic bullet. We learn that there is no one solution, because no two projects are the same. Each requires their own blend of hands-on testing, intelligent automation, risk-based mindset, and fast-paced delivery.

Yet our clients—from the world’s safest banking capital (Swiss finance) to its most dynamic city (Swiss tech)—demanded stable, safe software. Therefore, we tailor our QA strategies to address practical project requirements, rather than an idealized best practice.

The Place for Manual Testing

The importance of manual testing has not diminished. When we test out new features, or see what we can break on purpose, we catch mistakes that scripts overlook. Usability issues and strange bugs are obvious with human eyes and hands.

We train our teams to dig deep during manual sessions. Simultaneously, we keep tabs on results through tools such as TestRail, which integrates with our issue trackers. This approach allows us to combine human touch with technological coverage and strength in areas that automation alone cannot reach.

Harnessing Test Automation Effectively

Test automation helps us accelerate and facilitate our review process. It’s great for the mind-numbing, repetitive work. It’s fast enough to verify wide-ranging code changes when a build environment is building new code every hour as part of a CI/CD pipeline.

We choose tools that fit our technology stack umbrella—whether it’s Selenium, Playwright or something else entirely. We have our teams keep scripts up to date and go over them after each sprint. This helps us stay agile and QA shifty.

Finding the Right Testing Balance

Each project has its own balance of manual and automated testing that is required. We test the things that are most high-risk, high-lift or require human nuance. Our testers and devs talk daily to plan who tests what, often using pair programming or formal code reviews for tough spots.

Smart Risk-Based Testing Tactics

We prioritize testing resources and effort on what is most important. Risk-based testing would have us prioritize by considering what issues are most likely to be problematic and testing those areas first.

We’re able to stay one step ahead of disaster and fulfill client needs through expert reviews, quarterly project audits, and failure testing.

Using CI/CD for Constant Quality

CI/CD provides us the ability to test, ship, and fix quickly. We integrate automated tests into each build, allowing bugs to be detected early in the development cycle.

TestRail allows us to stay organized, test thoroughly and continue making progress. We continue to put QA front and center, never satisfied, always iterating.

How We Measure QA Success

What we know is that robust quality assurance doesn’t occur by accident. Just as our teams construct every QA success, we believe success is built on clear, steady measures and honest review. These are concrete metrics to measure whether or not we are successfully QAing our work.

These numbers—our metrics—guide us to what’s working already, what needs improvement and where we should direct our efforts going forward. We rigorously measure our QA results against what we established at the outset. In this manner, we ensure that quality is maintained and our process is continually improving.

Identifying Key Quality Metrics (KPIs)

It all starts with selecting the best metrics to measure. We are no longer talking about metrics in general, but instead about KPIs—key performance indicators. Some have clear names: defect density shows bugs per chunk of code, test pass rates tell us how many checks went smooth, and user satisfaction gives us feedback straight from the source.

We measure test coverage, too—the percentage of tests that pass indicates whether our tests are configured properly. When we observe an increase in our pass rate, we take confidence that our tests are aligned with business goals. We measure the number of tests we execute weekly or per sprint. This helps us understand how fast and efficient our team is.

From these figures, we can identify areas to improve upon or focus further efforts on successful strategies.

Tracking Defect Discovery Rates

We track our defect discovery rates. Tracking defect discovery rates will show us, over time, whether our tests are successfully catching issues early on or allowing them to pass. Defect leakage provides us the percent of bugs discovered post a launch—always better when this is less.

We look at where bugs pop up: by feature, by cause, or by which tester spots them. If we notice a pattern, we want to take a closer look. This allows us to adjust our test plans and tooling so fewer bugs get through in the first place.

Monitoring Test Coverage Thoroughness

We want to understand are we testing the right places. Monitoring Test Coverage Thoroughness Test coverage measures the percentage of our code or features that we’re testing.

Whether from lack of thoroughness or focus, gaps in coverage are gaps in risk. We monitor test coverage as well—what percentage of our tests are automated, going through the checks automatically. Coverage metrics have become our guiding light when determining the next round of tests to create, or while augmenting the team with additional resources.

Cultivating a Strong Quality Culture

A strong quality culture develops from the inside out. We know from experience that true buy-in for quality is achieved when teams are working together and sharing the load. It’s not only on QA’s shoulders—the whole organization determines success or failure.

When we shoot, we shoot honest about what’s working and what’s not. We ensure that anyone on the team, even those outside of QA, can come in and pitch in to help. A simple five-minute conversation with QA while on duty could help prevent that.

Another way is to be the first to raise your hand during sprint planning to solicit clarification. Ultimately, we create a stronger quality culture by encouraging this transparency, which promotes less blame and more trust.

This is why we continue learning at the center. Our teams are committed to doing more than the minimum, regularly exchanging advice and lessons learned from every project. We test pilot new approaches with one or two testers before implementing any new testing strategy.

This allows us to identify gaps quickly and remediate them before going to a larger scale. Research backs us up: companies who put testing first cut future maintenance costs by 30%. With quality top of mind, we deliver features 35% faster than the industry average.

Improving QA and Developer Teamwork

We have QA and devs work together, from the beginning. In this manner, we address risks at the source, rather than retrospectively. We help ensure that discussions are consistent and targeted to keep goals aligned and everyone from getting lost in their own worlds.

When bugs arise, anyone can jump in with a suggestion. As a result, we’ve witnessed this reduce development costs by as much as 30%.

Implementing Sound QA Best Practices

We don’t just follow the same playbook. Instead, we analyze and adjust our QA practices for each task. Training combined with clear how-tos can make new tools or rules stick.

Each dollar spent in this manner can prevent $10 from being spent later on repairs.

Using Customer Feedback for Quality

Customer input is what fuels our tests. We take a deep dive into all of the complaints received and feature requests submitted, and then adjust our code base to reflect what’s priority.

This ensures that your users remain both loyal and happy.

Following Quality Assurance Frameworks

We choose the most appropriate industry frameworks to meet our expectations. What these rules do is maintain the status quo and continue to allow bad behavior.

We’re continually testing our fit, ensuring that these standards are informing the path forward.

Common QA Mistakes to Sidestep

We engage deeply with our clients across banking, fintech, and multiple industries. We’ve seen the results of this before – seemingly minor quality assurance missteps fast become large problems. When we don’t adequately plan for testing, we open ourselves up to increased expense, delayed timelines, and dissatisfied end-users.

Let’s take a look at the most common QA pitfalls and how we can avoid.

Why Skipping QA is Risky

The cost of skipping QA is never zero. We experience this the most when a project launches and the bugs keep customers from accomplishing their tasks or worse, breaking critical features. These are not merely cosmetic issues; they tend to result in months of rework and eroded confidence.

It might seem harmless to skip a test or two to save time, especially when there’s pressure to deliver quickly. In practice, defects discovered post-launch are four to five times more expensive to repair. In the financial industry, one missed bug could result in millions of dollars of lost revenue or regulatory compliance issues.

That’s why we make QA a priority, right from day one, in every step—not just some of the time, but all of the time.

Avoiding Ineffective Testing Methods

It’s a common theme we see from teams who are locked into their ways, whether it’s strict manual testing or ineffective legacy checklists. Manual testing has its merits, but when we rely on it more than we should, expenses increase and we lack the efficiency of automation.

Our recommendation is to mix new tools—such as Selenium or Playwright—with manual reviews for edge cases. This one-two punch helps us stay ahead of the curve and minimizes the amount of issues we miss. Additionally, we advocate for routine reflection on our testing process, ensuring we identify holes before they become detrimental.

The Problem with Ignoring Coverage

This isn’t to say that test coverage doesn’t matter. Without this level of detail, bugs can go unnoticed and easily make it to production. We rely on code coverage tools to make it obvious what is and isn’t tested.

When coverage decreases, we run the danger of delivering software with unexposed bugs. By regularly reviewing our coverage, we’re able to better maintain our coverage and identify redundant priorities that are holding us back.

Dangers of Late-Cycle Testing

Dangers of Late-Cycle Testing Late testing is a roll of the dice. Bugs discovered late in the cycle are more expensive to fix, and correcting them often causes other issues to emerge.

We love to shift left, test early and test often, leveraging automation to keep checks running in parallel and fueled by ingenuity and creativity. This way, issues surface early, and we can respond before they escalate.

QA Expertise and Team Models

Our culture of quality assurance influences how we approach building and maintaining trust in our software. QA expertise QA teams do best when their skillsets match the project needs like a glove. Further, they succeed most when they mesh smoothly into the culture of the client.

Just as no two companies are alike, neither is the model in which we uniquely configure QA to thrive. While the above model works for some teams, many work best with a small, nimble in-house team. Some turn into hybrids, where internal people are combined with out-sourced expertise to create a more robust model. A lot of times the ideal approach is somewhere in the middle.

QA teams are more than just a testing team. They continually give input to product owners and keep communication flowing between all involved parties. Once QA teams become part of Agile flows, we experience quicker feedback loops and greater opportunities to correct issues early.

Our own work with Swiss banks proves this: blending domain know-how with careful testing helped us hit tough quality marks while cutting license fees. Having testers physically proximal to product owners and developers supports avoiding silos and maintains the quality bar.

Core Skills for QA Professionals

Core Skills for QA Professionals We search for those sharp minds in QA—folks who scan a project and identify risks others overlook. Analytical thinking, a focus on detail, and the drive to always dig deeper further define great QA engineers.

Excellent communication is the most important skill. Testers have to communicate their findings in a way that’s understandable to both coders and managers. We value learning above all else. With new technology such as low-code and no-code tools, anyone on the team can contribute to automating tests.

Continuing education helps ensure that we are all aware of current trends, threats and emerging dangers. This means managing security risks that can begin to manifest as soon as the requirements stage.

Choosing In-House or Outsourced QA

Choosing In-House or Outsourced QA Requires Consideration In-house teams have the advantage of understanding the business and its operations. With outsourced partners, you get new eyes and new skills.

Cost, time, and size of the project all come into play. We often find a hybrid model works best: our own engineers handle core quality work, while external pros fill gaps or speed up delivery.

Tailoring QA for Swiss Precision

Swiss precision – quality means being precise We tailor our QA for Swiss precision—deep dives, methodical checks, no short-cuts. We still maintain that culture of pride and care.

From SDETs to manual testers, each one of them own their piece of quality.

Conclusion

As you might have guessed, we have experienced that effective quality assurance influences all aspects of software development work here in Switzerland. Our teams on the ground are feeling the payoff every day—fewer bugs, less downtime, fewer late nights. We’re always cheering for our clients’ victories! For example, large banks have been able to reduce costs and time to market by 50% and agile teams are finding defects 40% earlier due to better teamwork. We’re down-to-earth and straightforward. We don’t create trust behind a beautiful set of slides. Our people really enjoy getting their hands on actual code and resolving issues at the source. Looking for a QA partner that eats, sleeps and breathes Swiss quality, and delivers like clockwork in black and white? Search for: Let’s chat with us today. We look forward to the opportunity to demonstrate how our team can benefit yours.

Frequently Asked Questions

What is quality assurance in the software development life cycle?

What is quality assurance in the software development life cycle QA refers to a way of preventing errors and defects in manufactured products. It’s all about defect prevention, process improvement, and delivering a high-quality, reliable, and user-friendly final product.

Why is QA important for software projects in Switzerland?

With QA, Swiss businesses can ensure that high regulatory and security standards are always upheld. It validates software for functionality, security, and user experience, ensuring high reliability, which is essential in Switzerland’s market where quality is non-negotiable.

How does QA fit into each phase of the SDLC?

Through requirement gathering, design, implementation, and finally deployment QA is part of the process. From initial planning through designing, coding, testing and into maintenance, the concept emphasizes creating quality at each stage, preventing expensive mistakes later on.

What are the most effective QA methods?

What are the most effective QA methods? Utilizing a combination of these helps you cover all bases and find defects earlier in the cycle.

How do Swiss teams measure QA success?

QA success is determined by KPIs such as defect rates, test coverage, release stability, and user satisfaction. Conducting regular reviews is essential to optimizing existing QA processes.

What are common QA mistakes to avoid?

Other common pitfalls are not testing early enough, lack of documentation, neglecting user feedback, and low test coverage. Preventing these makes software more reliable.

What QA team models work best in Switzerland?

Whether to adopt cross-functional teams or use dedicated QA specialists is a hot topic in Switzerland. Effective collaboration between developers and testers is essential to delivering high-quality software.

Selementrix — Breathing Quality

© 2025 Selementrix. All Rights Reserved.

Selementrix — Breathing Quality

© 2025 Selementrix. All Rights Reserved.

Selementrix — Breathing Quality

© 2025 Selementrix. All Rights Reserved.

Selementrix — Breathing Quality

© 2025 Selementrix. All Rights Reserved.